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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. It also enables consumers to experience the brand in an elevated and curated manner.

Balance 130
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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

Pierre Yovanovitch chose a penthouse in a pre-war building for his New York gallery This business expansion offers a permanent base for Yovanovitch and his team in New York, and allows customers and clients from his largest retail market to see the Pierre Yovanovitch Mobilier products first-hand.

Design 112
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FLANNELS opens the doors to its first store in Ireland at Blanchardstown Centre

Retail Focus

Luxury fashion retailer, FLANNELS, has opened the doors to its new store at Blanchardstown Centre, Dublin’s largest retail and leisure destination. The store is the retailer’s first in the Republic of Ireland. This opening is a great way to round off what has been a strong year for the centre.

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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We This program will cover around 111,000 sq ft of retail space across levels one to three. An eclectic mix.

Strategy 130
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Brazilian furniture brand Breton opens its first-ever international showroom in Dubai

Design Middleeast

Dubai was chosen for its cosmopolitan nature, its global reputation as a market for the high-end luxury segment and the exponential growth of its retail market to 10 billion dollars over the last decade, all of which point to its potential to generate business for Breton.