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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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How Morespace tackled empty shops, vandalism and promoted local businesses

Inside Retail

The project aims to showcase previously-derelict properties as attractive commercial spaces, promote local artists and makers, and improve the look and feel of the local retail precincts. It has since expanded to 12 sites and 20 shops, promoting 38 diverse businesses and artists across the municipality.

Promotion 242
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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 per cent to reach US$34.87

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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

Marketing 130
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How Zalora is tapping into the $311 billion global modest fashion market

Inside Retail

Meanwhile, the Zalia capsule collection curates items specifically for Indonesian consumers. Similarly, in Malaysia, the Sentul Pavilion fashion showcase presented an array of modest wear collections from local brands, further demonstrating the brand’s dedication to supporting and promoting local talent.

Fashion 130
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5 Exciting Retail Trends Revolutionising Personalised Gift Market in 2023

Retail Focus

In this blog, we’ll explore the five new retail trends that are shaping the personalisation gift market in 2023. WonderDays Experiences: Unleashing Memorable Moments One of the most captivating trends in the personalisation gift market is the advent of WonderDays experiences. The key here is customisation.

Gifts 130
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. The post Mecca for mums: How The Memo is disrupting the baby goods market appeared first on Inside Retail.

Marketing 246