Landscape’s “optimistic” rebrand of COVID testing and vaccine start-up Curative
Design Week
JULY 28, 2021
In light of the pandemic, it pivoted to COVID testing – designing a PCR test that was approved by the U.S Meanwhile the shift to lowercase hopes to convey a “warmer and more approachable dimension to the organisation’s community engagement efforts”, says Weiss. Food and Drug Association (FDA).
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