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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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7 Ways to Design a Green Selfie Wall for Social Media Enthusiasts

Mindful Design

Since nature is the perfect backdrop for a great selfie, consider bringing it inside to attract social media-loving customers. A simple way to do this is using green walls to create an unexpected and irresistible decor element.

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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

Puma’s latest running spikes for its Olympic sprinters and hurdlers are in a bright orange hue tinged with pink, which was picked for the distinct contrast it creates against the blue of the athletics track, according to Puma’s senior head of innovation Romain Girard.

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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic. WeChat, which has amassed over 1.2 billion active users, and offers mini apps and official brand accounts, offers brands the widest reach.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

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Explainer: What is the bandwagon effect, and why do brands fall prey to it?

Inside Retail

Brands like Chobani remain steadfastly committed to a higher purpose – better food for more people and investing in social entrepreneurship – regardless of which hashtags are trending on social media. Chobani takes a slow-cooked, patient approach to fixing social issues.

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?