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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Growth strategy and social media spiking sales With suiting fashion trending on social media, Furlong & Gale has become a lot more active on these platforms and has seen big sales spikes for particular products. We’re a lot more active on socials than we used to be. “Our

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Explainer: What is the bandwagon effect, and why do brands fall prey to it?

Inside Retail

Brands like Chobani remain steadfastly committed to a higher purpose – better food for more people and investing in social entrepreneurship – regardless of which hashtags are trending on social media. Chobani takes a slow-cooked, patient approach to fixing social issues.

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Why supermarkets are stocking breakout and trendsetting brands on their shelves

Inside Retail

While Sullivan maintains that beauty consumers have always looked for cost-effective products, she does attribute consumers’ education around products to social media. “In This sentiment about the demand for efficacious products at a budget-friendly price point is shared by the co-founder of tbh skincare, Rachael Wilde.

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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. The remarkable engagement games offer as a medium is only just being realised. billion people, with 57.9

Fashion 241
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Too much tech? How to combat digital overload in your workday

Inside Retail

In contrast, research revealed that having perceived job flexibility enhances employee’s work-life balance because it provides more control over their work schedule. Schedule your phone to switch to ‘do not disturb’ and turn off social media push notifications and email alerts at set times during the day and evening.

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The new personal: How retailers are shifting focus onto customer experience

Inside Retail

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digital technology has given us, it’s ironically easy to lose sight of the customer. Your customers are much more than their digital identifiers, such as email addresses, phone numbers, or social media handles.