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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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The new Tiktok challenge waging war on the major supermarkets’ pricing

Inside Retail

Etri emphasised that Skippy’s intention and business strategy is to move volume, so it passes on savings from suppliers and doesn’t use large markups to drive profit. Major brands stocked in supermarkets in most cases use a premiumisation strategy to differentiate from supermarkets’ private-label brands.

Strategy 263
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Getting pricing and products right to win in the era of inflation

Inside Retail

Australian retail sales are on the rise, but new research suggests that this growth is driven by inflation, not by consumers buying more. The record-high cost of doing business in Australia is passing prices on to consumers . Those p rice increases lead to decreased consumer sentiment and discretionary spending.

Promotion 130
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Why US retailers are embracing a more inclusive holiday season

Inside Retail

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. According to a report by global data and business intelligence platform Statista , retail sales over the 2023 holiday season are projected to be between $957.3

Gifts 130
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No one will escape: Industry leaders on navigating the retail recession

Inside Retail

With high inflation and climbing interest rates, consumer sentiment is set to plunge further, with retail spending set to decline in the June quarter. But what are the implications of a retail recession, and just how damaging will it be for retailers and consumers? The consumer is certainly hurting,” he said.

Consumer 246
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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . billion on online retail , accounting for around 13.2

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8