Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

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Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

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Inside Retail

MAY 6, 2024

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147

Apparel Tailored Fashion Strategy 147

Inside Retail

MAY 1, 2024

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

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Inside Retail

JANUARY 2, 2023

We pride ourselves in our training strategy which has a special focus on customer service. It is a premium fashion lifestyle label built on the vision of adding elegance and quality to the luxury market. Customers can sip on coffee from the in-house Sacoor Cafe, enjoy live music and take advantage of complimentary tailoring services.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

RetailMinded

OCTOBER 20, 2023

As an eCommerce agency , one strategy that we always recommend to our clients is upselling. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast.

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Expansion Tailored Strategy Layout 130

Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. In fact, 33.7 Staying agile with delivery options is key. How can retailers keep up in 2024?

Strategy 246

Strategy Tailored Shopping Management 246

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MARCH 25, 2024

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

Strategy 243

Strategy Shopping Tailored Consumer 243

Inside Retail

AUGUST 13, 2023

The story so far “With the opening of our new physical store at Funan Mall, Barehands has implemented our omnichannel strategy of marketing, outreach and brand building,” Germaine Lye told Inside Retail. She has noticed that most consumers tend to want to try on a piece before making a purchase.

Consumer 130

Consumer Accessories Accessories Apparel 130

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Identify pain points, gaps and opportunities for improvement.

Strategy 246

Strategy Marketing Planning Engagement 246

Inside Retail

FEBRUARY 22, 2024

Inside Retail : What is the overarching vision fuelling Hoka’s retail expansion into the Australian market? PB: Australia is a very important market for Hoka – where the outdoors is hugely accessible and staying active is a large part of the lifestyle. The event uncovered a significant appetite for Hoka community events in the market.

Outdoor 279

Outdoor Expansion Consumer Concept 279

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Planning Customer Retention Social Media Marketing 290

Inside Retail

DECEMBER 10, 2023

Initially, the business supplied wholesalers across the American West with ready-made clothing, fabric and other textiles, but in 1872, a tailor named Jacob Davis approached Strauss about patenting a design for denim pants reinforced with copper rivets. But the other thing that was clear was the company didn’t have a strategy.

Tailored 245

Tailored Marketing Strategy Consumer 245

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MAY 2, 2021

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Suddenly, basic shelving and elevator music is just not enough.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. The Tailor Shop has also been another remarkable success. The Tailor Shop has also been another remarkable success.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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Inside Retail

JANUARY 31, 2023

There’s increasing awareness of the need for a unified metric system to measure data strategies. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Strategy Social Media 130

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Tailored 147

Tailored Engagement Marketing Line 147

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. ’,” explains Jia Lee, senior content marketing manager at Klaviyo. In fact, 33.7

Strategy 147

Strategy Tailored Shopping Other 147

Inside Retail

FEBRUARY 5, 2024

As we venture into 2024, Australian retailers stand at the crossroads of evolving consumer behaviours, economic uncertainties, and technological advancements. This transition ushered in an era where consumers seamlessly navigated between digital and physical channels, choosing the path of least resistance for their purchases.

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Strategy Consumer Shopping Pattern 130