Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Social Media Beauty and Health Engagement Customer Engagement 264

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Will it be algorithmic or human-reviewed? billion this year, up from US$9.7 Importance of authenticity.

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Social Media Beauty and Health Advertising Perspective 130

Retail Focus

OCTOBER 25, 2023

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. This era was often described as consumer warfare.

Department Stores 162

Department Stores Layout Social Media Consumer 162

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Social Media Engagement Marketing Promotion 130

Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. After a product launches – receiving rave reviews, driving demand and celebrity endorsements – the next wave of the PR life cycle generally shifts to searches for the ultimate dupe. Can a dupe be too good?

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Social Media Consumer Promotion Other 130

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Social Media Customer Retention Strategy Engagement 52