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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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Can King Living differentiate itself in the $379b US furniture market?

Inside Retail

According to Statista, the US furniture retail category is worth $379.6 Comparatively, the Australian furniture market is worth $10.9 The United States is key to the King Living global expansion strategy and the market provides us with an unparalleled growth opportunity,” Woollcott said. “We per cent between 2023 and 2028.

Marketing 264
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Why retail giants like Walmart are tapping into the booming pet-care market

Inside Retail

The pet centre will also have a small amount of retail space, where Walmart plans to sell its own private-label pet care brands. The pet perfume market alone was estimated to be worth US$1.4 billion in 2022 according to a report conducted by research firm Future Market Insights.

Marketing 264
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As What’s the driver?

Marketing 130
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Retail leasing market stabilises as Covid impact wanes

Inside Retail

As domestic and international travel resumes and operating conditions normalise, Australia’s retail-leasing market is projected to see stable growth after recording steady trading during the first quarter of this year, according to Colliers. . per cent across the CBD markets driven mainly by an uplift in Sydney (1.8

Marketing 246
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Why are pop ups such a crucial marketing tool for D2C brands?

Retail Focus

The key downfall of a D2C brand in the eyes of a consumer is the lack of physical presence where you get the chance to pick up, turn on or try on its products. In 2022 we created the ‘Productivity Pop Up’ for the productivity and organisational webtool D2C brand Notion in Old Spitalfields Market to bring to support their UK media campaign.

Marketing 245
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147