Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Consumer Engagement Shopping Pattern 147

Inside Retail

AUGUST 17, 2022

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

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Consumer Pattern Tailored Promotion 246

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

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Social Media Fashion Engagement Promotion 130

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

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Tailored Marketing Target Market Consumer 130

Inside Retail

MAY 2, 2021

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

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Consumer Tailored Shopping Promotion 246

Inside Retail

MARCH 7, 2024

As an Independent Repair Provider (IRP) certified by Apple and a Realme authorised service centre, the company has earned the trust of consumers and industry giants alike. Onwards and upwards According to Teh, the decision to expand into Thailand was motivated by the immense potential he sees in the Thai market for their services.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand. Ideation and design All man-made creations start from a simple concept.

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Concept Consumer Design Consumer Electronics 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. Personalized Customer Experience Data-Driven Insights – Digital coaching platforms give retailers deeper insights into the preferences and behavior of their customers by using consumer data.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. At the helm is Mohit Yadav.

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Social Media Expansion Consumer Marketing 130

Inside Retail

NOVEMBER 5, 2023

When managed efficiently, this data becomes the roadmap to winning over consumer hearts and wallets for the upcoming year and beyond. Effective utilisation of customer data for festive marketing Reaping the benefits of customer data is only half the battle. Segmentation: Recognise that not all customers respond to the same promotions.

Tailored 130

Tailored Pattern Management Marketing 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns. “We

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

NOVEMBER 7, 2023

The not-for-profit is also responsible for providing grocery options which are in line with the needs and demands of the consumers it services. CEQ has also introduced an e-market online order system, which enables consumers to order items not available in store, as well as ‘HappyOrNot’ customer feedback kiosks to gauge success.

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Location Line Concept Tailored 277

Inside Retail

SEPTEMBER 27, 2021

Consumer data is undoubtedly a critical resource for retailers. The data retailers collect can also have value to consumers. If retailers use it well, consumers can benefit from better personalisation in product offers, promotions, and communications. Yet not all consumers find personalisation appealing.

Consumer 130

Consumer Engagement Pattern Tailored 130

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Strategy Social Media 130

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. It’s time to target people, not browsers.

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Customer Retention Advertising Engagement Promotion 130

Retail Focus

MARCH 6, 2024

Blockchain’s decentralised ledger records every supply chain transaction, making it possible for brands and consumers to track luxury goods from production to sale, thus ensuring authenticity and integrity. The adoption of blockchain has a significant impact on both consumers and retailers.

Consumer 147

Consumer Tailored Fashion Management 147

RetailMinded

NOVEMBER 21, 2023

In an era where consumer preferences wield immense influence over businesses, retailers are no exception. In a world where consumers yearn for kitchens that seamlessly blend form and function, this trend speaks volumes. Have you ever wondered if your kitchen reflects the heartbeat of modern design?

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Layout Consumer Design Space 52

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

AUGUST 3, 2023

Demographic shifts are changing the nature of consumer spending. However, many brands still haven’t cracked the Gen Z market, which is quite different in its wants compared to generations that came before. This means that if marketing isn’t properly tailored to capture consumers’ attention immediately, they’re likely to skip it.

Social Media 130

Social Media Marketing Tailored Consumer 130

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

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Light Tailored Promotion Customer Engagement 130

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

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Shopping Social Media Advertising Tailored 130

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Shopping Display Social Media Promotion 290

RetailMinded

SEPTEMBER 30, 2023

With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Let’s get into it.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. The economics of pharmacy retail also support digital engagement.

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Promotion Line Advertising Management 239

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Strategy Social Media Consumer Engagement 130