Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

Consumer 130

Consumer Shopping Outdoor Engagement 130

Inside Retail

JULY 3, 2022

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digital technology has given us, it’s ironically easy to lose sight of the customer. Your customers are much more than their digital identifiers, such as email addresses, phone numbers, or social media handles.

Social Media 147

Social Media Pattern Marketing Contrast 147

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media 246

Social Media Apparel Color Texture 246

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. . Well, it is not!

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Influencers shift consumer patterns quickly.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162

Fashion Social Media Shopping Pattern 162

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

AUGUST 6, 2023

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

Flow 243

Flow Social Media Consumer Department Stores 243

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. Where customers accustomed do consumption patterns in the past decades? Consumers were often more loyal to certain brands than they are now. Retailers may use a combination of these strategies to educate consumers to adopt new habits. Ghalia BOUSTANI.

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

Strategy 130

Strategy Social Media Consumer Pattern 130

Hunton Andrews Kurth

OCTOBER 5, 2021

Multi-level marketing has touched us all – whether it be purchasing beauty products, essential oils, or health supplements from a friend through social media, or receiving an invitation to join a team of seemingly successful people working their “side hustle.” The potential for legal snags may be hidden in the seams.

Marketing 52

Marketing Social Media Beauty and Health Pattern 52

Contra

APRIL 11, 2023

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

Marketing 52

Marketing Advertising Outdoor Promotion 52

Retail Focus

APRIL 12, 2023

Furthermore, it could also be a good opportunity for fashion companies to get a glimpse into new trends, colors, patterns and fabrics. One of the major ways is that it can boost consumer interest and demand for fashion products. One of the major ways is that it can boost consumer interest and demand for fashion products.

Fashion 130

Fashion Social Media Unity Promotion 130

Inside Retail

SEPTEMBER 19, 2023

Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next. Much of this is centred around authenticity, with customers moving away from celebrity endorsements and influencers, and back toward authentic experts and consumer communities.

Beauty and Health 130

Beauty and Health Curate Social Media Pattern 130

Inside Retail

APRIL 3, 2023

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. versus $212.9 for China, data from CLSA showed. versus $212.9 for China, data from CLSA showed.

Beauty and Health 130

Beauty and Health Social Media Consumer Contrast 130

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Tailored 130

Tailored Social Media Target Market Marketing 130

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

Social Media 52

Social Media Customer Retention Strategy Engagement 52

Hunton Andrews Kurth

JUNE 6, 2022

The FTC has announced that it is taking a fresh look at its guidance for online disclosures, in part because, according to its Consumer Protection Director, “some companies are wrongly citing the guides to justify practices that mislead consumers online.”.

Advertising 95

Advertising Social Media Pattern Form 95

Inside Retail

JUNE 20, 2023

With GenAI, marketers can create content that will resonate with a specific individual. Instead of personalising creative and messaging for a segment of consumers, it can be precisely targeted to a single customer based on logic and observed behaviours and needs. Airlines have been doing this for years.

Social Media 130

Social Media Pattern Perspective Strategy 130

Inside Retail

AUGUST 3, 2021

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. This can make shopping less daunting and less time consuming.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

MAY 25, 2022

How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension? But, are you reaching a new market and customer who is loyal and will continue to come back? Ultimately, the reckoning will come from changes in consumer behaviour.

Other 147

Other Fashion Design Pattern 147

Hunton Andrews Kurth

MAY 31, 2023

Counterfeit goods continue to become increasingly ubiquitous, presenting a host of issues for both retailers and consumers. Specifically, the PTO “welcomes all input relevant to future strategies in the fight to prevent counterfeited and pirated goods from entering the stream of commerce and reaching the hands of consumers.”

Strategy 52

Strategy Pattern Social Media Consumer 52

VMS

OCTOBER 1, 2021

According to Indiaretailing.com, the Indian sweets and snacks market is worth about $15 billion USD, with sweets contributing $9 billion USD, and growing at a compounded annual growth rate of 7 to 8 percent. More than 50 festivals and millions of celebrations in India ensure sweet shops in the country are busy all year long.

Social Media 111

Social Media Art Pattern Form 111

Inside Retail

MARCH 31, 2022

Described as “an online shopping mall featuring the latest in women’s fashion apparel and fashion accessories”, it was poised to be Shein’s biggest competitor, as it boasted the ability to produce over 500 new products a week and serve over 100 markets around the world. Thus far, no reason has been given for its closure.

Fashion 130

Fashion Circulation Social Media Consumer 130

RetailMinded

NOVEMBER 25, 2022

Data generated by companies and consumers is set to grow exponentially over the next few years to 175 zettabytes, according to some estimates. This is because they contain insights into market trends (existing and emerging), consumer behavior, and key predictors of the future. Who Undertakes Data Extraction?

Pattern 52

Pattern Social Media Consumer Other 52

Retail Focus

JULY 20, 2023

The quilted pattern and interlocking CC logo are employed to construct an engaging experience that embodies the brand’s heritage for customers. The quilted pattern and interlocking CC logo are employed to construct an engaging experience that embodies the brand’s heritage for customers.

Art 100

Art Engagement Curate Artistic 100

Barber Design

MAY 3, 2023

We’ve been thinking a lot about trends which are naturally driven by consumers but what’s happening therefore in retail, how are brands and retailers responding. Successfully TOMs Shoes have layered in their one-for-one giving campaign with VR experience that transports consumers to Peru. The customer as the sales person.

Beauty and Health 97

Beauty and Health Concept Social Media Visual Merchandising 97

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. Quit The Sporadic Marketing. A Shift In Focus . Tactics To Grow And Protect Cash Flow.

Strategy 87

Strategy Flow Social Media Planning 87