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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Five key strategies for retailers to master private label success

Inside Retail

Amid a cost-of-living crisis, Australian consumers are seeking value in their purchases, creating an opportunity for private-label brands to emerge as significant players in the retail industry. So how can retailers capitalise on this consumer shift – and be sure of success? Our industry is now cutting edge in category after category.”

Strategy 130
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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New ways of earning more consumer trust through advertising

Retail Focus

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

It is getting harder to turn visitors into buyers and consumers are overwhelmed with choices. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. Today’s consumers are looking for seamless, value-driven experiences. The path to purchase is complex.

Strategy 130
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Why your company needs an innovation strategy in 2023

Inside Retail

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130
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Woolworths CEO Brad Banducci talks tech, emerging consumer trends

Inside Retail

Here, he shares the new tech that has caught his eye, and how changing consumer behaviour is affecting the business. As long as they’ve got location services on, and they’ve downloaded our app, we could offer people very timely notifications. BB: It’s hard to be predictive about what consumers are going to do.

Consumer 289