The direct-to-consumer shift: Here’s how brands can capitalise on the boom
Inside Retail
NOVEMBER 11, 2021
We are witnessing rapid growth in direct-to-consumer (D2C) sales by brands. Prominent examples include PepsiCo, which has launched two direct-to-consumer websites selling pantry staples and snacks, and Heinz, which now sells bundles of products from its “Heinz to Home” websites in several countries including Australia.
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