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From tailoring to tech, Levi’s brings next-gen concepts to life in Apac

Inside Retail

Huisamen is hopeful that customers will flock to the 3,400 square foot store, which features Singapore’s first in-store tailoring service and carries the widest range of premium collections and vintage clothing. Unsurprisingly, we’ve seen this being reflected in the positive feedback received from consumers […] at our Ion store.”

Tailored 246
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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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Transforming retail: Tailoring relevance in the age of AI and personalisation

Inside Retail

Technological advancements, AI, and evolving consumer behaviour are shaping a new era where personalisation and seamless experiences reign supreme. Stay in control: Opt for flexible solutions that adapt to your unique needs and customer experience strategy. The retail landscape is undergoing a seismic shift.

Tailored 147
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230