Remove tag consumer-products
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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. Meanwhile, shoppers are also confused on Woolworths’ ‘Prices Dropped’ label, unsure if the product was already discounted.

Promotion 281
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Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.

Promotion 147
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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. Lorna Jane thinks so.”.

Marketing 264
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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. What are Temu’s secrets to success?

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. While prices and service were somewhat reduced, the primary focus shifted to delivering the right product at the right time. This era was often described as consumer warfare.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Affordable beauty brands take product development inspiration, a term used loosely, from the most popular high-end, luxury must-haves and offer them at a price that simply cannot be ignored. Interesting.

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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

Folio Hair, is a digital mirror that allows styling and tutorial sessions to be recorded and associated products tagged to each session, building a profile and database of customer sessions. . Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

Marketing 264