Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?
Inside Retail
NOVEMBER 21, 2023
It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8
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