Remove Consumer Remove Form Remove Perspective Remove Promotion
article thumbnail

As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. It wasn’t until the late 1980s that gem-quality, lab-grown diamonds became available on a commercial level to consumers. De Beers’ half-year 2023 report showed that the total rough diamond sales volume of 15.3

Jewelry 246
article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

article thumbnail

From yoga to book club: How Lululemon is investing in digital events

Inside Retail

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

Apparel 130
article thumbnail

How Retail Businesses Can Excel With Customer Services

Retail Focus

Prioritise Personalised Customer Interactions According to a 2022 survey, 62% of buyers who bought something online in the past six months stated that brands would lose customer loyalty if they delivered a non-personalised experience to consumers. It gives your team an insider’s perspective into customers’ pain points and experiences.

article thumbnail

Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.

article thumbnail

Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity. Importance of authenticity.