Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

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Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. They are the emotional glue that binds a brand to its consumers.

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Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

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Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

JULY 27, 2021

Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Bargain shopping is driven by two behaviours, according to Bowden: frugality and treats. All consumers love a good bargain. The psychology behind bargain hunting.

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CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

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Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. You must make shopping with you memorable and fun. The Reject Shop announces a 45-minute delivery option.

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Inside Retail

JANUARY 11, 2023

At least two significant forces are reshaping how and where consumers shop and their expectations of brands. Encouragingly, consumers are ready to increase participation in the circular economy. Consumers want businesses to make it more convenient to take part.” . Circular initiatives in action.

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Inside Retail

DECEMBER 11, 2023

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 The Australian Retailers Association and the research firm Roy Morgan predicted retail sales of $6.36 Short-term gain for long-term pain?

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

MAY 20, 2024

After a significant rebound last year driven by China’s revenge spending, this year the luxury sector has entered a season of mixed results with stalling demand in Asia and changing consumer spending preferences. Experiential marketing has become a key trend. Is it purely a marketing strategy?

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Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

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Inside Retail

FEBRUARY 12, 2024

Bunnings has transformed seven stores across Australia and New Zealand into Bluey ’s ‘Hammerbarn’ in a play to attract a new consumer demographic. Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences.

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Retail Focus

NOVEMBER 29, 2023

Aptos , a leader in unified commerce solutions, today announced the findings of its 2023 Golden Quarter Consumer Survey. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period. Almost three-quarters (72%) of their Christmas shopping will take place in November and December.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. It also works especially well with sales promotions. What are Temu’s secrets to success?

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Inside Retail

FEBRUARY 26, 2024

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. A strong personal connection increases the likelihood that a consumer will remain loyal to that brand.

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Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. There are plenty of ways you can optimise your customer engagement this BFCM. That means your promotional campaigns need to work smarter. Here are just some of them. Think again.

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Inside Retail

JANUARY 7, 2022

Aussie consumer tech firm Immertia has launched an augmented reality app for breweries to promote their beverage products to their customers using customers’ handheld devices. The app provides an interactive experience enabling shoppers to connect, engage and buy from the bottle or can, anywhere, anytime through augmented reality. “I

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Shoppers are always looking down at their phones while shopping; why not put something in their line of vision with floor graphics?

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Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.

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Retail Focus

DECEMBER 18, 2023

Like any market, there are both positive and negative aspects to consider regarding consumer experiences. In this article, I explore the effects of Christmas markets on consumer behavior, researching into the positive and negative dimensions.

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Marketing Consumer Gifts Engagement 147

Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. Emerging shopping platforms. It’s no secret that online shopping became more prevalent during the pandemic, so naturally social media platforms adjusted to this and became an increasingly popular shopping outlet.

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Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

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Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Stores need to have some sort of appeal to draw in passers-by and offer them a memorable shopping experience that will leave them wanting more.

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Retail Focus

APRIL 11, 2023

This move marks a significant expansion for Lone Design Club, bringing a unique shopping experience to the people of Wembley Park. But The Club Apartment offers more than just a shopping experience. This is in line with current retail trends that emphasise experiential shopping and create memorable moments for customers.

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