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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. Eventually, Prainito plans to roll out exclusive ranges and collections with key brands and suppliers. .

Planning 147
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What you need to know to be tech-ready for 2024

Inside Retail

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. But trust me, take the time to plan for the upcoming year now.

Strategy 246
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand.

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Can Thai tea chain ChaTraMue burst the bubble tea market in Southeast Asia?

Inside Retail

According to Woodpeckers director Tan Kai Young, the company plans to have around 40 ChaTraMue stores in Malaysia by the close of 2025. Actually, we’re the first franchise ever for ChaTraMue as their previous engagements were all through licensing,” he told Inside Retail. We take feedback seriously, especially customer feedback.

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