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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

This confirmed my interest in retail, especially understanding consumer needs and what affects people’s buying behaviour. Following my degree, I worked in marketing and banking for a short period, following which I joined DFS as a management trainee in Hong Kong. IR: Do you have any hobbies that help you switch off and stay balanced?

Hobbies 147
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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

The app had developed a reputation for selling counterfeit products and exceedingly slow delivery times, which was hurting its ability to compete in a maturing e-commerce market. The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish. Focus on discovery.

Hobbies 246
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys. Experience is the new product.

Hobbies 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Investing in local SEO will also bolster your local digital marketing efforts.