Smarter data: Reach high-propensity shoppers and deliver optimal digital impact
Inside Retail
DECEMBER 3, 2023
Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. It’s time to target people, not browsers.
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