The impact of gamification on retail customer engagement
Inside Retail
FEBRUARY 21, 2023
Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Consumers want to be entertained. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Loyalty points.
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