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How to Stand Out at the 2024 Consumer Electronics Show

Retail Bound

As a product manufacturer in the consumer electronics space, the Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The post How to Stand Out at the 2024 Consumer Electronics Show appeared first on Retailbound.

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How to Stand Out at the 2023 Consumer Electronics Show

Retail Bound

As an innovative product manufacturer, the 2023 Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The 2023 Consumer Electronics Show promises to be an even bigger event than the 2022 show.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. In today’s tech-savvy world, marketing approaches are diverse and encompass both traditional and cutting-edge methods to effectively connect with and engage target audiences.

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Understanding the consumer of 2021

Inside Retail

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

For Consumer Electronics Show 2022 in Las Vegas, Procter and Gamble invited show visitors into a virtual world where they could learn about the company’s product portfolio and sustainability initiatives, and play games. The metaverse has the potential to become the next social network. For now though, brands are experimenting.

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