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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. In today’s tech-savvy world, marketing approaches are diverse and encompass both traditional and cutting-edge methods to effectively connect with and engage target audiences.

Concept 52
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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.