Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Retail Bound

FEBRUARY 29, 2024

Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. In today’s tech-savvy world, marketing approaches are diverse and encompass both traditional and cutting-edge methods to effectively connect with and engage target audiences.

Concept 52

Concept Consumer Design Consumer Electronics 52

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Perspective Flow 130