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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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arken launches QR-based aRC quick scan tool to aid retail display recycling

Retail Focus

The initiative, developed by the company’s dedicated Sustainability Leadership Team, has already been trialled on units manufactured for several of its clients, including beauty and consumer electronics brands. www.arken-pop.com.

Display 147
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Retail appointments for the week

Inside Retail

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics. These platforms play a key role by providing a mix of funding, market validation, and promotional opportunities.

Concept 52
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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.