Retail Bound

FEBRUARY 29, 2024

Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. These platforms play a key role by providing a mix of funding, market validation, and promotional opportunities.

Concept 52

Concept Consumer Design Consumer Electronics 52

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Consumer Electronics 130

Consumer Electronics Management Fashion Advertising 130

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. Many brands will also plan product launches around large trade shows, where they know they can engage with large numbers of consumers in a more personal way.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Perspective Flow 130