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arken launches QR-based aRC quick scan tool to aid retail display recycling

Retail Focus

Retail display specialist arken P-O-P International has announced the launch of aRC – the arken Recycling QR Code to create an easy and accessible way to help retailers improve recycling of permanent and semi-permanent displays at their end of life in-store. www.arken-pop.com.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics. These platforms play a key role by providing a mix of funding, market validation, and promotional opportunities.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.