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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

Raffles City Singapore has welcomed an exciting slate of international brands with new and exclusive concepts. The pandemic had of course hit the retail market in Singapore with movement restrictions for the last two years, and the management saw this an opportune time to recalibrate and refresh its retail offerings.

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Strategies for the success of visual merchandising in retail

CAAD

Furthermore, it is a discipline closely monitored by analytical data that has been obtained over years of marketing, commerce and sociology studies. It is a strategy that seeks to create a unique and attractive environment that invites customers to explore, interact and, ultimately, make purchases. Let’s look at it in more depth.

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey. “They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.

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EuroShop 2023 Preview

Retail Focus

Visitors will be able to find answers to current questions from retailers, such as what a shop or store should be today, and be inspired by temporary design or modular concepts, as well as tangible solutions for sustainability. Retail Technology, a rapidly evolving field, will be highlighted in Halls 4, 5, 6 & 7A.