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Strategies for the success of visual merchandising in retail

CAAD

Visual merchandising is an essential discipline in the world of retail. Furthermore, it is a discipline closely monitored by analytical data that has been obtained over years of marketing, commerce and sociology studies. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves.

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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

Raffles City Singapore has welcomed an exciting slate of international brands with new and exclusive concepts. The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We

Strategy 130
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EuroShop 2023 Preview

Retail Focus

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

In October, the department store retailer announced plans to open 30 more “mini stores” in strip centers across the US over the next two years, as it veers outside of the shopping mall. The issue is that it’s almost certainly too little, too late to be meaningful,” Dennis told Inside Retail.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.