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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In 2022, TikTok was responsible for 45 percent of all social media-driven fragrance purchases in the US, NPD data shows.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. The report found that 73 per cent of Australian men identify as size ‘large or above’ with 48 per cent agreeing that it’s “hard” to find stores that cater to their size or fashion needs at a “reasonable price”.

Fashion 244
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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

Fashion 264
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. But, with an aggressive spend on social media, they are hard to ignore. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.

Fashion 162
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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. The art gallery concept. The APAC marketplace.

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Cutting-edge collaboration brings digital fashion in store

Inside Retail

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. People visiting will have 30 minutes to walk around and virtually try-on digital fashion from the five-piece collection.

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