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Digital fashion: Welcome to the edge of disruption

Inside Retail

Digital fashion is a futuristic concept for most of us. Yet there are signs in popular culture and advanced technologies indicating that digital fashion is just around the corner. We could soon be adding digital fashion posts to our social media feeds as naturally as we use augmented reality filters.

Fashion 130
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New digital concept Gucci Vault takes you into its past and future

Inside Retail

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The rare collection of fashion and accessories span a century of Gucci’s design history. At a press event last year, Michele described Gucci Vault as “a multi-brand concept store.

Concept 130
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. The brand often collaborates with artists and designers.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

Digital artist and Japan-enthusiast Kai’s real name is Noah. The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing.

Fashion 130
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NFTs: The new darling of the global fashion and design industries

Inside Retail

A relatively unknown artist, Beeple, sold an NFT for US$69 million (A$92.5 million) at a Christie’s auction, making him one of the top three most valuable artists alive. Indie fashion brands were among the early adopters of NFTs; sales for digital jackets and custom Nike Air Force 1 sneaker designs raked in thousands overnight.

Fashion 130
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After 135 years, National Geographic is looking to grow its retail presence

Inside Retail

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Artist’s rendering of the store format.