Remove Concept Remove Display Remove Engagement Remove Social Media
article thumbnail

From Seoul to Birmingham: PURESEOUL selects Hammerson’s Bullring to kick off Midlands expansion

Retail Focus

Set to launch in September, this significant signing underscores Hammerson’s strategy to broaden the use and purpose of its destinations through innovative brands, market first concepts and cultural partnerships. Customers will also be able to enjoy personalised one-on-one skincare advice from staff specialising in Korean beauty.

Expansion 147
article thumbnail

How Sephora’s new stores bridge the gap between online and in-person retail

Inside Retail

This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. For our Melbourne Central store, we have created an experiential environment so our customers can touch, feel and experience the products on display.

Curate 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Art and Business of Christmas Windows in Retail

Retail Focus

Introduction Significance of Store Windows in Retail Retail displays evolved from the simplicity of handwritten signs strategically positioned both inside and outside stores during the 1800s. Ghalia BOUSTANI. Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer.

Art 264
article thumbnail

From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event. Therefore, PR focuses on publishing the event news on all social media platforms.

Concept 130
article thumbnail

Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Crafting brand narratives through pop-up stores.

article thumbnail

Reebok says ‘Hi, Barbie’: Brands tackle gender stereotypes with unisex capsule

Inside Retail

Inside Retail : What inspired the collaboration and how did the concept of connecting retro and future styles with Barbie’s timeless appeal come about? IR : How will Reebok engage with consumers in Australia to promote the collection?Are JC: To promote the collection in Australia, Reebok is implementing a range of engaging strategies.

Apparel 130
article thumbnail

KENJI launches West Midlands flagship at the Bullring

Retail Focus

Interactive displays, KENJILand game merchandise, and a seamless connection with social media sharing are all part of the brand’s blending of offline and online. The immersive virtual experience enables users to interact with a digital community and experience an array of virtual worlds.