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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

First Impressions Matter From color scheme to layout design, your retail store must send a clear message: We’re open, exciting, and welcoming! Use flowers to bring life and color into your store design. For instance, place a floral arch over the entrance, or colorful flower pots lining the window displays.

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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

And just like the changing colors of the leaves and the cold nip in the air, the arrival of pumpkin-spice flavoured food products and merchandise feels inevitable. In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The odds are low.

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Benetton Enters Resale with Depop Collab

VMS

United Colors of Benetton (Ponzano Veneto, Italy) is among the apparel retailers jumping into the second-hand shopping marketplace with a collaboration with Depop, reports WWD. A video created by both brands and shared on social media promotes the collaboration and highlights sellers “talking about what they stand for.”.

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How to Create a Retail Store Interior: 6 Tips to Attract More Buyers

Retail Focus

Choose the Signature Color Scheme. If you want to take your retail business to the next level, consider using color schemes to create a brand presence. Customers tend to associate colors with brands. Color association with brands can be that strong. Color association with brands can be that strong.

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Leveraging business opportunities in an opportunistic way. The impact of “Fashion Week” on retail and retail business opportunities.

Retail Focus

Furthermore, it could also be a good opportunity for fashion companies to get a glimpse into new trends, colors, patterns and fabrics. Promoting in-store events or sales: Retailers can also promote in-store events or sales during fashion week to take advantage of the increased consumer interest in fashion. Ghalia BOUSTANI.

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Why US retailers are embracing a more inclusive holiday season

Inside Retail

Chen pointed out that beauty brands Clinique and Laura Mercier’s limited-edition Lunar New Year drops, which are already being promoted despite the holiday being several months away, rely heavily on a tired formula of red-and-gold packaging featuring the animal of the year. For 2024, it is the year of the wood dragon.

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