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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Retail store attributes consider the brand’s overall image and different atmospheric variable that influences their intention, emotions, behaviors, and assessment. For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . On the one hand, operational changes and on the other hand, changes linked to the user experience. Ghalia BOUSTANI, PhD.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

Each of these brands, many of whom are run by just one or two people and usually on a shoestring budget, all manage to manufacture larger sizes. At LeukBook, many of our brands go to a size 26, with some offering up to a size 38. We, like many others, curate our Instagram feed and focus on things that make us feel good.

Other 147
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Macca’s, Peter Alexander unveil latest sleepwear collab

Inside Retail

Other designs include a Big Mac tee, smiling Grimace jumper, patchwork-style sets and Golden Arches slippers. Liz Whitbread, senior brand manager for McDonald’s Australia, said “Our collaboration with Pyjama King Peter Alexander is back with a bang and tastier than ever before.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. We have quite reduced margins compared to other clinics, our whole goal is in making treatments accessible.”

Curate 246
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Elton John Takes Over Selfridges in Corner Shop Transformation

Retail Focus

Other exclusive products on offer include items from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LON and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles and lyrics from Elton’s discography. .”

Shopping 321