Remove Brand Management Remove Management Remove Other Remove Perspective
article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. Retail store attributes consider the brand’s overall image and different atmospheric variable that influences their intention, emotions, behaviors, and assessment.

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The first step to starting a career in retail design or any other business is collecting your thoughts and organizing them. Brand Your Business.

article thumbnail

A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. IR: How is this established brand connecting with today’s modern consumers?

Boutique 246
article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Start-up brands often struggle to secure funding, which can limit their ability to invest in marketing, product development, and other key areas.

article thumbnail

Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.

Fashion 130
article thumbnail

From Pop-Up Stores to Seamless Experiences

Retail Focus

This newfound openness has transformed pop-up stores from transient ventures into long-term opportunities for both brands and property owners. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid. What can brand and retail managers learn?