Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.
Inside Retail
OCTOBER 25, 2023
Compagnie Financière Richemont said that the European Union was the last regulatory authority that was required to provide clearance, and Richemont is planning to complete the deal later during the fourth quarter of 2023. That is best done on a brand website or in a brand store. However, there are a few more hurdles first.
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Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.
Inside Retail
APRIL 5, 2022
Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.
Inside Retail
APRIL 3, 2023
Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au
Inside Retail
AUGUST 5, 2021
Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Grieder, who has been appointed by the supervisory board for a period of five years, aims to make Hugo Boss one of the top 100 global brands and plans to spend more than €100 million on marketing between now and 2025.
Retail Focus
FEBRUARY 9, 2023
Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.
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