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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Analysis: What’s changed since the Farfetch-YNAP deal was first announced

Inside Retail

Compagnie Financière Richemont said that the European Union was the last regulatory authority that was required to provide clearance, and Richemont is planning to complete the deal later during the fourth quarter of 2023. That is best done on a brand website or in a brand store. However, there are a few more hurdles first.

Fashion 246
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244
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Retail appointments for the week

Inside Retail

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Carousell appoints new managing director for Hong Kong.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130
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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

The brand’s first rebranded store opened its doors on the 18th of May in Serangoon Nex shopping mall. Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades.

Reimagine 130