article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Recognizing that the industry is one of the most polluting and resource-intensive, rethinking design, material selection, supply, production, and delivery. More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable.

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. According to Widiastuti, the rise of modest fashion is fast becoming a factor in the Western world as more people get to know the big designers and trends.

Fashion 130
article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

article thumbnail

Red Dot Award: Brands & Communication Design 2021

Design Wanted

The jury for the Red Dot Award: Brands & Communication Design 2021 has made its decision. In the course of an evaluation process lasting several days, the experts reached an agreement on the year’s best brands and communication projects. Novel design approaches to digital solutions.

Design 52
article thumbnail

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Market penetration into diverse sectors enables luxury brands to diversify revenue streams, opening doors to uncharted markets and widening their scope of influence. However, this journey is not without its share of pitfalls.

Expansion 130
article thumbnail

First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244