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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. The interactive nature of the timeline design adds a sense of fun, movement and journey customisation. 3 – 2, 1… Launch!

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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Revolutionising retail engagement with cashback

Inside Retail

The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty. The post Revolutionising retail engagement with cashback appeared first on Inside Retail. It’s a great opportunity for our partners to create better ROI for their brands through the use of cashback.”

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Philip Morris unveils new HEATWAVE OPEN digital trade engagement platform

Retail Times

Philip Morris Limited (PML) has unveiled HEATWAVE OPEN, a cutting-edge Digital Trade Engagement Platform designed to bolster online support for convenience retailers stocking IQOS, the world’s number one heated tobacco device.