article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Also, you have to fill your social media pages with meaningful content about designs. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

article thumbnail

Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

Inada said that the brand has conducted several surveys to gauge the understanding of the brand among local Singaporeans, and found out that while many had great memories of the brand when they were much younger, they had lost touch as they got older.

Reimagine 130
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.

Marketing 290
article thumbnail

Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. I think that [retail giants] like Woolworths are increasingly aware of their positive and negative influence,” he said.

article thumbnail

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.