Brand Management, Color, Consumer and Social Media

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media

Social Media Apparel Color Texture

Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

NOVEMBER 9, 2023

For beginners, product packaging can communicate the brand’s image and values. It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. This can help to increase brand awareness and generate new leads for your brand.

Social Media

Social Media Gifts Color Design

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Unboxing Experience: How Packaging Influences Customer Loyalty

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