Brand Management, Consumer, Pattern and Social Media

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media

Social Media Apparel Color Texture

“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

MAY 25, 2022

The brand did a fabulous job of including models of differing cultural backgrounds and abilities in their shoot…but chose to ignore the fact that none of them were above a size 8. No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. Brands that don’t cater to us?

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Other Fashion Design Pattern

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

“We can’t afford it” and other plus-size fashion excuses designers make

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