Brand Management, Pattern and Social Media

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media

Social Media Apparel Color Texture

“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

MAY 25, 2022

The brand did a fabulous job of including models of differing cultural backgrounds and abilities in their shoot…but chose to ignore the fact that none of them were above a size 8. No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. Brands that don’t cater to us?

Other

Other Fashion Design Pattern

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

“We can’t afford it” and other plus-size fashion excuses designers make

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