Brand Management, Marketing, Pattern and Social Media

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

Social Media

Social Media Apparel Color Texture

“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

MAY 25, 2022

The brand did a fabulous job of including models of differing cultural backgrounds and abilities in their shoot…but chose to ignore the fact that none of them were above a size 8. No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. Brands that don’t cater to us?

Other

Other Fashion Design Pattern

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

“We can’t afford it” and other plus-size fashion excuses designers make

Webinars

Stay Connected