Remove Brand Management Remove Consumer Remove Marketing Remove Social Media
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Also, you have to fill your social media pages with meaningful content about designs. .

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

I didn’t want to change everything, because of the history and the heritage of the brand in the Singapore market, but we also recognised the need to spice things up a little bit to attract more customers. Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We

Reimagine 130
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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We She added that Adore Beauty is well-equipped to understand the types of marketing activities that will be most effective, thanks to its two-plus decades of experience in the beauty industry.