Inside Retail

JULY 27, 2023

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. He believes that Milkrun has better brand recognition compared to Metro60, and has more potential as a front-end facing brand.

Social Media 243

Social Media Marketing Flow Management 243

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. However, there are few examples of brands that have shown the ability to bounce back when things don’t go as planned.

Marketing 290

Marketing Engagement Strategy Social Media 290

Talking Retail

OCTOBER 28, 2021

Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By. This story continues at The Famous Grouse campaign inspires togetherness.

Brand Management 111

Brand Management Management Consumer 111

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Brand Management 111

Brand Management Promotion Management Consumer 111

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

Boutique 246

Boutique Concept Perspective Consumer 246

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Social Media 246

Social Media Apparel Color Texture 246

Retail Times

MAY 1, 2023

The change comes as part of innocent drinks’ continued product development focus to ensure it’s responding to consumer needs and feedback. Charlotte Wright, kids’ ranges brand manager at innocent drinks, […] If you want more information Retail Times get in touch!

Brand Management 59

Brand Management Management Consumer 59

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

MAY 10, 2023

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. It’s] one of the most significant changes in consumer behaviour during the pandemic,” Datson told Inside Retail.

Boutique 130

Boutique Gifts Fashion Management 130

Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Light 130

Light Advertising Planning Brand Management 130

Inside Retail

DECEMBER 4, 2022

Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water. But these days, Courvoisier is aiming to re-educate consumers about the versatility of its offering. Mannie Ma, brand manager for Courvoisier reiterated the importance of the Hong Kong market to the cognac brand.

Marketing 130

Marketing Art Consumer Light 130

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

Apparel 246

Apparel Fashion Accessories Accessories 246

Inside Retail

AUGUST 18, 2021

In a results filing with the Hong Kong stock exchange, Samsonite said widespread cross-border travel restrictions, the closure of retail stores and ongoing, significant reductions in travel and discretionary spending among consumers had reduced demand for many of the group’s products. Net sales were $799.5

Expansion 130

Expansion Management Brand Management Consumer 130

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Therefore, small-town retailers are invited to focus their attention on managing the offer, the process and the people.

Social Media 265

Social Media Concept Shopping Beauty and Health 265

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

OCTOBER 25, 2023

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. That is best done on a brand website or in a brand store.

Fashion 246

Fashion Balance Planning Brand Management 246

Inside Retail

JULY 11, 2023

The brand’s first rebranded store opened its doors on the 18th of May in Serangoon Nex shopping mall. Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. You must set your business out from competitors.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

Management 130

Management Planning Shopping Line 130

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Expansion 130

Expansion Balance Boutique Engagement 130

Inside Retail

MAY 25, 2022

Each of these brands, many of whom are run by just one or two people and usually on a shoestring budget, all manage to manufacture larger sizes. At LeukBook, many of our brands go to a size 26, with some offering up to a size 38. Ultimately, the reckoning will come from changes in consumer behaviour. Not making the cut.

Other 147

Other Fashion Design Pattern 147

Inside Retail

JUNE 28, 2022

Far from the glamour of a high-end shopping mall, Chemist Warehouse’s new brand Ultra Beauty is quietly extending the discount pharmacy’s hold on pharmaceuticals, health and beauty into the glitzy end of the spectrum. Beyond the beauty and branding, inclusivity is a major part of Ultra Beauty’s mission, Pecora said.

Beauty and Health 130

Beauty and Health Space Location Expansion 130

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

Expansion 130

Expansion Planning Fashion Boutique 130

Retail Focus

APRIL 13, 2021

With this initiative, Migros remains faithful to its principles, which are based on the mission of using its own resources to give partners a platform and to build bridges together to reach consumers.

Location 206

Location Marketing Concept Apparel 206

Retail Insider

SEPTEMBER 1, 2021

What has changed is the move by the brand management team in Thrasio to build a growth plan for acquired brands that involves more than just the Amazon channel. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Art 98

Art Brand Management Marketing Strategy 98

Inside Retail

APRIL 5, 2022

We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. It’s so common that retail teams get operationally focused – be it through stock or the management of that whole process. We’re planning for that to [launch] mid 2022. Hopefully, June.

Marketing 130

Marketing Planning Space Engagement 130

Inside Retail

MAY 15, 2022

Unfamiliar on the catwalk were the striking figures of women ranging from a size 12 through to a size 20, dominating a space that had only ever been a fantasy for generations of similar women, but made a reality for all by Chelsea Bonner, director of talent agency Bella Management. The pre-show buzz of the curvy crowd permeated the senses.

Fashion 130

Fashion Texture Marketing Art 130

RetailMinded

NOVEMBER 9, 2023

For beginners, product packaging can communicate the brand’s image and values. It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. Next, packaging can create a sense of anticipation and excitement.

Social Media 52

Social Media Gifts Color Design 52

Inside Retail

OCTOBER 13, 2021

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

Consumer 130

Consumer Shopping Other Marketing 130

Quarter 20

AUGUST 9, 2019

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.

Retail Space 52

Retail Space Space Outdoor Promotion 52

Retail Focus

OCTOBER 10, 2023

Brands that neglect to provide these immersive experiences risk succumbing to customer apathy, as modern consumers increasingly demand not just products or services but memorable encounters that resonate deeply with their desires and emotions. Brands that fail to provide such experiences risk customer apathy and disengagement.

Engagement 148

Engagement Harmony Strategy Management 148

Retail Focus

JUNE 29, 2021

Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. It drives our footfall and website traffic, increases willingness to pay and consumer loyalty, sets us apart from our competitors and even helps us attract top talent. Brands mean business. .

Visual Merchandising 265

Visual Merchandising Management Merchandising Flow 265