Brand Management Consumer Management Space 
Retail Focus
NOVEMBER 7, 2022
Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?
Retail Focus
NOVEMBER 28, 2022
Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .
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Inside Retail
MARCH 7, 2023
The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. Watch this space.”
Inside Retail
JUNE 18, 2023
“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We
Retail Focus
JULY 5, 2022
Retail design is a creative and commercial field combining several areas of expertise in the design and construction of retail space. Due to the heavy demands of retail space, retail design is getting more lucrative and highly sought. The primary purpose of retail stores is to stock and sell products to consumers.
Inside Retail
JUNE 1, 2022
Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.
Quarter 20
AUGUST 9, 2019
In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts.
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