Japan influences Reebok’s “positioning as the leading irreverent sports brand”
Inside Retail
MAY 30, 2024
Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state. The initial exclusive release in Japan generated significant hype and demand, so this time round consumers can get their hands on the highly sought-after Beatnik sandal in some form,” Chan said.
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