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How brands like Béis and Go-To cultivate, and keep, devoted brand fans

Inside Retail

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase.

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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Inside Retail : Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? Then my parents moved into the newsagent industry and I worked for them after school and during university.

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How this CEO went from nuclear policy to plus-size fashion

Inside Retail

Inside Retail : Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? I’ve always been an avid fashion lover and worked as a stylist to put myself through my undergraduate studies. IR: What does a typical day look like for you?

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9 Tips for Exhibitors at Trade Shows

Retail Bound

If so, there are a few things you can do to make sure you have a successful experience. You’ll also want to make sure that it’s well-lit and spacious enough to accommodate potential customers. With a little planning, you can make sure that your trade show experience is a success.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. It has required resilience and imagination as retailers have had to navigate the impact of Covid-19. While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough.

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Episode 48: Richard Lems

VMS

Rituals is retail brand whose stores are built on ancient narratives and traditions and made contemporary with modern technology. Their stores are a sensory experience that starts with a cup of tea, a hand washing ritual and then an exploration of the product assortment. It’s an interesting connection – the body and the home.

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Lessons from HBO, Qantas and FedEx on handling mistakes and building trust

Inside Retail

Despite this, businesses still need to work hard to be trusted. But coming clean and offering customers reassurance when things go wrong can endear them to you and show them you are true to your word. The ad included an apology and a promise to do better, offering customers reassurance things were beginning to look up.

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